Website Essentials for 2013


Essential tips that can help improve your website and meet online marketing challenges and trends in 2013.

Design


Build a clean and responsive web design with good typography or large visuals.

As smart phones and tablets descend upon the PC market, websites need to withstand different screen resolutions. This calls for web elements that can easily be adjusted for a responsive web design.

Typography will become a central theme, with more white space to give it a professional look and feel. Breakthroughs in web type will also be used.

Marketing is increasingly becoming visual. Scrolling techniques and large images are becoming more prominent in today's websites. The former provides the illusion of depth, while the latter can make a huge impact to the viewer.

Deciding on the central theme of your website will depend on what kind of business you have. But a balance between text and images can be achieved. It's not about what information you have, but how it's presented

More Content, Less SEO


Use original and value-based content.

Google has implemented a number of updates (Penguin and Panda) to stop shoddy websites that are only made to rank in SERPs (search engine results pages). Algorithm changes reduced the number of low quality exact match domains  and implemented a keyword penalty

Gamification


Think of ways to engage online viewers and encourage repeat visits. Examples of these are small casual games, loyalty programs, leader boards, social media, and other activities that will keep visitors glued on your website.

Almost everyone has a website, even cats have Facebook profiles. There are a lot of distraction in the internet so it's important to enhance user experience. Plus, more unique visits will improve your Google rankings. 

Mobile


Develop a mobile version of your website.

According to Tomi Ahonen Consulting's 2012 Edition of Tomi Ahonen Phone Book, six of every ten people on Earth have a mobile phone. These include children, the elderly, and people in developing countries.

Video


Create a video that showcases your business and what it does best. It doesn't have to be one of those cheesy infomercials. Simple and creative animation can be a useful way to relay information without being too sales-y.

An average person can retain about 95% of a video he/she saw. It also enables businesses to show their personality and be more relatable to their customers. 



These tips serve as solid building blocks for your website. Whether you're planning to build or update your website, these elements are helpful in driving traffic and encouraging engagement.

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