Outsourcing web design can easily turn into a disaster when the vision is lost in translation. Here are tips to help you get the look and feel you're striving for, and avoid additional communication time and costs.
Find a capable and trusted partner.
Seek an
offshore web designer whose portfolio contains the kind of style that you want for the website. While specific instructions can provide useful information, it's better to leverage what the artist is good at. More importantly, there are aesthetic preferences that you can't put into words. So you're better off with an offshore web designer that understands the kind of visual look that you want.
Clarify the devil in the details.
Develop a comprehensive treatment that indicates exactly what you want for the website. Provide examples of visual elements that you want to include. Specify the emotional look and feel that you want the website to convey.
Collaborate.
Work with your offshore web designer to
create an effective website. Web design is not just about graphics. There are also technical aspects that goes behind the build. A website has just about 30 seconds to capture a visitor's attention. It has to be aesthetically pleasing yet functional, and entertaining yet purposeful.
Take your time.
Rushing any job can lead to poor results. Take your time when choosing a web designer, developing the preferred look and feel that best presents the business, and building the website. Divide the process in phases, and have the web designer work page by page. This ensures quality control in all areas of the website while still meeting deadlines.
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