A majority of consumers use the internet to find out more about a company. So it's very important for any business to have an online presence. By now, having a website is common knowledge. However, building a website and filing it with content is not as easy as it looks. SMEs have to find the right mix of content for it to be effective.
Balance
Visual and written content should be balanced. The website can't be bare, but it also shouldn't have unnecessary embellishments. Give your website its own personality, but it should not reflect your personal taste. SMEs can outsource web design, graphic design and content creation. Keep in mind that behind the look and feel of the website, it should also be backed by good web development.Focus on conversion
SEO companies often tell SMEs that they need to optimise their website to increased rankings in Google. Everyone uses Google, so it must be important right? Yes, it is important to have relevant keywords in there, but the focus should be on how you can convince an online visitor to buy your product or service. The content should be written for humans, not machines.This entails a subtly persuasive and informative content. The key is to create opportunities to talk about your company and product or service. This can be done by citing scenarios and real-world application.
Update
Update pictures of your inventory when needed. If you are offering a specific type of service, use a picture of your crew. It's important to have fresh written content regularly on your website but don't force it.There's no required number of words and keywords. However, repetitive keywords and generic articles won't gain attention from search engines and your target audience. It's more ideal to write for your target audience first, and let the keywords just naturally happen. Original blog posts every week are ideal. You don't need to post everyday but you have to be consistent.
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