Outsource IT Tasks and Catch Up with New Age Consumers

It’s been reported that small and medium Australian retailers are falling behind their eCommerce competitors. SMEs can catch up by outsourcing IT tasks to build an effective website.

They can have a company website to inform visitors about their physical store. They can also opt for an eCommerce store to reach online consumers.

In both cases, building a website is not as easy as it looks. The gap between point A (the plan) and point B (the completed website) is filled with coding, design, and online marketing considerations. SMEs can outsource tasks to save time and access IT expertise at a manageable cost.

Web Development

Every website is built using a scripting language. Tech savvy folks who have a blog may be familiar with basic HTML and CSS. However, building a website, even if it's just a company site, requires higher level coding. If you want to separate your retail store from other online shops, it has to look good and function well.

Outsourcing web development saves you from all the painstaking details. Web developers can create responsive websites. They can strike a balance between form and function. More importantly, they can ensure that the website loads properly and can handle a surge of traffic. 

Web Design

Web design is not just about building an eye-catching website. It's about selling an idea, whether it’s a product or service, through visual elements. The layout, colour, look, and texture all serve a marketing purpose.

Outsourcing web design enables you to access expertise. Web designers can make eCommerce sites appealing to consumers in your target market. They know how to design and put together website elements, such as the landing page, to encourage customers to pay attention and take action.

Graphic Design

Web design and graphic design overlap. The distinguishing factor is that graphic design can be used online and in print. The most important part of graphic design for eCommerce is the logo.

Outsourcing graphic design enables you to create a memorable trademark. Graphic designers can create a logo, infographic, and other graphic images for your website. They can also ensure that your logo is consistent in all your marketing collaterals, so their expertise can extend beyond the website.

Content Creation

Recently, content marketing has gained a lot of popularity. When Google released a series of updates, it’s clear that inserting a whole bunch of competitive keywords is not going to work anymore. The focus now is to write for humans, not search engines.

Outsourcing copywriting enables you to have relevant, targeted, and effective content. Copywriters know how to make simple yet compelling copies. They can implement SEO best practices. More importantly, they can market to your target audience without being too “salesy”.


IT and creative work are specialised services. By offshore outsourcing to experts, SMEs can focus on developing and improving their product.