Social media marketing sounds like an easy, hip, and cool thing to do. The reality is it’s not. You don't need to be an online marketing expert to set up a Facebook page for your retail store. However, making social media marketing work for your business is the ultimate challenge.
Here are important facts that small businesses should keep in mind when marketing through social media.
First of all, no one takes you seriously. Second, social media marketing is a time-consuming process that needs to be measured, monitored, and managed.
Building a following is a slow boil. You need to provide relevant, valuable, and engaging content on a regular basis. You have to create a targeted and measurable campaign to generate the results you need. If you don't have the time or the budget to hire a social media marketer, you can outsource social media marketing.
Your social media profile is just a part of the sales funnel. It is one of the channels in online marketing that guide consumers into making a purchase, not a virtual money-making machine. Your 1,000 likes, shares, and clicks mean nothing to your return on investment (ROI). Social media statistics will tell you "shocking" findings, but these are just numbers not your results.
Take a step back and ask yourself, why would you be on Facebook? You're not there to look at ads and/or read business pages. Social media increases awareness about your brand and promotes engagement. Getting a steady stream of new clients through social media ads is slim to none. Facebook ads reportedly don't work.
Social media is not a surefire marketing tool to bump your sales through the roof. Many businesses make the mistake of skipping a crucial element and go straight ahead into selling - social media is all about influence. New clients will only come after you've proven yourself, not before.
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