A great way to drum up buzz for your online business is to create a “coming soon” or teaser landing page. Here are five key tips and some design inspirations to help you get started.
Clarity + Impact
With a creative minimalistic design and the right words, you can hit two birds with one stone. Minimalistic design looks clean, clear, straight to the point, and highlights key points.
Incite Curiosity
Mystery is also important in inciting curiosity. You can use a demo video, a retro game or a faded snapshot of your product in the background with a countdown and call to action (email subscription box).
Back Up the Hype
Press releases and endorsements serve as proof to back up the hype. If you don't have big name endorsements, you can use social media mentions and/or likes and shares.
Scarcity
High-end retail brands get a lot of interest because they sell a few hundred pieces, implying exclusivity. Limited invitations, editions, and promotions are ideal.
Deliver Your Promise!
The main problem with coming soon pages is that trends in web design can render it out of date, especially if the actual launch takes a long time. Who knows how long flat design is going to stick around? Make sure that when you launch a coming soon page, the online shop can make it on that date. Don't forget to deliver on your promise.Images from Launch Soon
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